We live in the 21st century, a world where everyone is active on social media. But mind you, not everyone is so much hyped about the virtual world and what it has to offer. Found in this category are event planners that have fears they can’t seem to get rid of, which puts them in a state of alarm about their existence on social media. It is obvious that social media is one of the best tools to get things done as event planners, so you’ll just have to find a way to face up to these fears and tackle them with the tips provided below.
#1. Wide Range Of Decisions
There are so many choices and options one can choose from, especially when trying to find an area of expertise as an event planner. The various platform provided such as Facebook, Instagram, Pin Interest are at our disposal to give us an opportunity to sell our products, gain customers, build our market team. Some choose to try every one of them to see where best they can have a bigger catch. However, the dilemma a lot of event planners have is using a social media site without proper planning or a systematic tactic to get their end result.
Such problem can easily be solved by knowing your main market, the people you are trying to reach and how you can get their attention. Awareness of your specified audience can help you level down your choices and know which right platform is best for you.
#2. Getting Worked Up By Negativity
Whether or not you’re ready for it, a post or trending hashtag by you can bring in both positive and negative comments from a huge number of people. It might not be pleasant to the ears or soothing to your eyes, but the earlier you figure out your defects, the better.
When a flaw has been pointed out by others, the first thing you need to do is address it and correct it. Don’t try to retaliate or let the negativity or discouraging comment get the best of you. Fix the issue and move on.
#3. Worried About Privacy
Not every event should be captured by the media, some deem it as illegal without the approval of the event planners. This can be due to different reasons and concerns that are known to the planners while others are for the privacy of the guests and specific attendees.
To prevent such from happening and ensuring that your events are securely covered, getting legal actions which will leave the staffs and on-site workers no other choice than to abide by the agreement of not allowing any unknown coverage or taking photos without the approval of the planners.
#4. Creating A Bad Image
Worried that you’ll say or something which you will later on regret and have to live the rest of your days facing up to the repercussions of your actions? Social media has kept everyone up-to-date, eyes are watching, hands are typing and mouths are yapping.
Nevertheless, you don’t need to lose your cool. Innovative and helpful tools have been made provided to properly go through any information that is yet to be posted online. You will be given the chance to edit your work, go through it, review it and do any changes that need to be done before putting it out for the world to see. There’s always a way out as an event professional, all you need to do is take control of the situation and do what needs to be done.
#5. Not Seeing The Need For Live Coverage
Some event professionals aren’t too keen about live event coverage, they believe it takes away the fun in getting people to the on-site event.
However, that may not be the case. Statistics shows that live event increases the chance of higher attendance at an event. The event coverage lures the online audience to be present at the next face-to-face event.
#6. The Group Is Not In For It
When you plan on going on social media, not everyone in your team will be in for a big YAY, there will also be some huge NAY. Some might not want to be in for the idea because of their lack of participation on absent on social media.
It’s ok to hear their thoughts out and see why they are not in support, but don’t allow that to be a downturn for you when making the decision.
At the end of the day, you’ll just have to join the world of the virtual reality and make a bold decision that can be encouraging to you as an event planner.