Certain events require repeated attendees to make it a complete success. However the challenge with this is that you must always provide something new that attendees will look forward to every time. No one would love to attend the same event over and over again, especially if it is bad. Having a great experience doesn’t only mean returning, it can also increase publicity of the event, Below are tips that would help get the loyal event attendees you need.
#1. Good customer service
When you take the time to courteously and effectively take care of your customer’s issues, it shows you truly care about them. People will always remember if your customer service was really great or really terrible. You definitely don’t want them remember the later. If you have good customer service, people naturally assume you have good service and vice-versa. Guests are sure to share their experience and return as future customers, if they feel like the event was well put together and successful. They can even give referrals to potential customers.
#2. Be creative
If attendees keep attending your events and you always give them the same experience time after time then after a while they might not show up again. You need to make sure that you give your attendees something exciting always. This might not be easy, but bringing your creativity into your events is very important. Ranging from the food, decorations and venue should always have something fresh about it.
#3. Motivation
This doesn’t mean giving your attendees something costly. It could be a discount on tickets or personalized goodie bags. This shows that you appreciate their support. Any type of recognition or additional appreciation will show your return guests that you respect and value their loyalty.
#4. Partner with them
Before the event, allow your attendants to give suggestions about the venue, food, music and after the event ask for feedback from them and accept both positive and negative ones. This provides a sense of ownership and will enable attendees to go out of their way to make the event a success. Instead of them seeing it as an event they are just going to attend, they tend to feel proud as they know they were connected and involved in the planning of the event. This is a very effective way to transform them into loyal attendees.
To ensure repeated guests, you should put in a lot of effort to make sure that they have a great experience always. That way they will be excited for the next event to come up.