It is crucial that we strive to be the best at what we do in whatever field we are in. Considering the competition in the event marketing business, you must do whatever it takes to always be ahead the game. So if you are thinking about a career in event planning, or you already are but want to be a better one or simply want to hire one then read on as we have provided five great tips that will be helpful to you.
#1. Flexibility
One major factor you always need to consider as an event planner is that things will not always go as planned. There will always be last minute changes and you have to be able to provide options. A good event planner must always have a backup plan and should be flexible enough to take care of things even when facing a lot of challenges.
#2. Organized
An event planner that is not organized lacks a major skill. In fact one of your most important roles is to put everything in place. You may be required to coordinate a lot of responsibilities at the same time and even be required to manage your staff, time and budget. Most event planners make a ‘to do list’ and follow them zealously. If you are not organized then you will find out that there will be confusion in every area of your job.
#3. People skill/customer service
Being an event planner is all about working with people. In fact some experts say it’s the most important qualification that you need. You should know how to communicate with people whether it’s the most annoying client or vendor without giving a bad impression. This trait is especially important for businesses that are just starting. Trying to maintain a good rapport with people is a must in this business.
#4. Creativity
If you want to become successful in this career, you should possess excellent creative skills. You should always be able to come up with ideas that will ‘wow’ your clients. Remember that the world is becoming more advanced and diverse as the day goes by so you should always be able to give them something new and better. Some clients will depend on you to come up with all the ideas for their events and if you don’t have any then you might be fired. The more creative you are, the more you will have an edge over your competitors.
#5. Passion
Passion is like that driving force that pushes you to go further even when everything else seems to not work out. Most clients love to work with planners that are enthusiastic about what they are doing as they have been shown to produce more results. So don’t treat the job like it’s something you must do but rather as something that you love doing.
#6. Able to communicate
A large segment of this job has to do with communication. You will need to be communicating with your clients in every step and also communicate with your staff about what needs to be done. You must be able to voice out your opinions, thoughts etc.
To be a great event planner you must be everything listed above and also have the mindset of a problem solver. When things go out of place, be it with the budget, food, venue etc. your job is to put it back in place. Thus the success of an event largely depends on you.