If you’re not sure about the power of photo sharing on social media and the effect it can have on your events and the exposure you can get from it, think about Ellen DeGeneres’ selfie at the 2015 Oscar Awards which went viral and was later recreated by One Direction. It got favorited on twitter over 50 thousand times and re-tweeted by followers over 30 thousand times. That is how much publicity your event can get if people are encouraged to take photos and share them online. How can you ensure that your guests/attendees are consistently sharing photos during your event? We have the answer right here.
#1. The location of the event
As important as it is for the host of the night or MC to inform the guest about the hashtag that should be used to make sure all the trending posts will be compiled together, the guests will be more interested with the surroundings of the event’s location as they are busy taking photos of the place. All uploaded contents should have your assigned hashtag; come up with creative means to have your logos on display and lure the attendees to take pictures with the background of your company logo, etc. Photo booths can be on display for the invitees to use and take photos. Customize the booths to represent your brand and company’s image; make it colorful and appealing. It will attract the guests and also sell your brand out there to the public after it’s been uploaded via social media.
#2. Get them involved
Covering your event on social media and doing live streaming will update you on those that are tweeting, posting and discussing about your event online. Have a large screen to display the photos and contents being posted by those using the hashtag that have been given. Appoint a staff to manage the content posted and the traffic during the time of the event. Answer questions that are brought up online, keep the hashtag trending and get the attendees involved in the conversation, both virtually and physically. In that manner, your post can be on various social media.
#3. Award prizes to those worthy of It
Prizes attract people and most will do anything to get it. So if you’ve tried to get your guest to take photos in the booth you’ve customised and set aside for photo taking, they will be pushed to take pictures and share them online as well as be involved in the live streaming conversation. Don’t settle for something that will make your pocket leak. Award prizes that the guests will appreciate and at the same time won’t cost you much or bring loss to you. The award could just be as simple as taking a picture with the chief speaker or having a sit at the high table.
After all that’s said and done, you will be able to see the results showing forth. It will help your business and increase the chance of success for your events.