To ensure your book launching ends off in a high end successful way and the athor gets maximum publicity, follow these guidelines below.

 #1. Be Assertive

What will the book launch be about? If you are not sure of your goals in launching the book, you will have no idea on how to plan it, hence things won’t work out as how you will want it to. Have a sit-down with the author to know exactly what he wants and the goals he has set as to know how to execute them with the help of others. Once these goals has been set out, you will be able to plan things accordingly in order to achieve your end result.

#2. Send Out Invitations Early

Draw out the guest list for the number of people that would be present at the book launching. Get a suitable date to launch the book and send out invitations ahead of time to inform them about the event, your list should include family, close friends, distinguished authors and well known publishers, the author’s networking partners, influential people and media personnel.

#3. Involve the Media

Getting the media on board with you will increase the chances of a great turnout at the book launch. Distribute props and kits to the media personnel, prep them with the right supplies to ensure they carry out their job effectively. Assign an individual to be with the author, so as to be able to write them important information that can be used later for a press release. The bio, photo and powerful quotes made by the author should also be included in the press release when published. Check up on the media people to ensure they have the right materials to use for release, use this channel to send out a message of appreciation to those that came out for the book launch.

 #4. Venue Decor Design Should Match the Book Theme

When it comes to choosing the right place for the book launching, location matters. Opt in for a notable venue that will leave a lasting effect on the attendees, settling for a cheap place might not turn out as impressive as you think. Decorate the hall or atrium to fit the book theme, decors related to the design cover or the story of the book. To make it more fancy, you could ask the attendees to dress up as characters in the book. Set a table aside to arrange copies of the book in a neat fancy arrangement.

#5. Conduct a Q&A Session

Choose a person skilled in handling this session, one that can prep the author beforehand with questions and assist them on how to answer tricky questions thrown at them. Focus the author’s attention based on the themes of the book, what bought up the idea and how can he/she can encourage wannabe writers out there to be successful, finish it off with a question and answer period.

#6. Speech! Speech! Speech!

Depending on the type of audience the author will be facing, find a suitable way for him/her to read from when rendering his speech, whether if he/she would prefer to read from a written script. Give him/her some tips and guidelines to aid him in reading his speech and ease him/her to calm them down, after the speech has been given, some few questions can be taken from the audience to close off the book launch.

#7. Do a Public Reading

Some few authors dread reading out in public during a book launch, which is why most prefer writing rather than reading instead. As hard as it can be for them to come to terms with facing their fears, doing a public reading on a chapter of the book or few pages won’t hurt, after reading, buyers can get their books signed by the author.

With these tips you will be able to plan a wold class book launching event…….. no stress.