This post has to do with using the best of social media and getting others to be interested about your event and reach out to your audience and get them all geared up. It is not only a marketing strategy but also an easier way to connect with fans and interact with your potential guest and audience. The goal of using social media for your events is to attract more customers, have a great event turnout and gain more potential clients. So how then can you use the social media to your advantage for the success of your events? these few tips will help you use social media to engage with your customers in the 21st century.
#1. Know your target audience
Your event might not be the talk of the town or the most hyped thing, how can you make sure it is marketed to the public and circulating. First of first, get to know what will attract the audience, get their attention, know what they will like and ways they can be compelled to visit the event. Create likeable personalities online to interact with your audience and get them on your team, include entertaining programs and marketable events to get the public wooing for you, and at the same time spread your events to others.
#2. Do not wait on marketing
Waiting till the day the event to interact with your audience online is a huge mistake, start disseminating information about your event and getting the public’s feedback before the day of the event. Create an online group where you can add potential and welcoming guest, converse with them and begin to brief them on the details about the upcoming event to get them all excited and look forward to its actual date.
#3. Keep communication lines fluid
Create an easy way for the audience to reach out to you and share the information about the event, find where they are most active on, whether on Linkedin, Facebook, etc. Get a trending hashtag they can use on twitter, before and during the event. The hashtag will align all the people tweeting about the event in one accord, and also make it easier for the audience to share the event online and engage with one another.
#4. Be Involved
While the event is taking place, do not leave your guest out, join them in the conversation, whether virtually or face-to-face. Encourage them to use the social media to post about the event, tweet and upload images for others to know how the event is going. To make things really grand and exciting, you could go in for a live streaming feed to display updated live tweets of your events, with people using your recommended hashtag. For guest that would like to share their testimonial and experience at the event, have them on camera and share the video, with their permission, on social media.
#5. Feedback!
After all is said and done, get a feedback from your guest by sending them surveys to detail down their experience at your event. Feedback and responses from them will make the customer know their opinion matters, and that you respect their point of view, plus you will also be able areas you should improve on or cut back on.
With tips such as these, social media will be able to aid you in having an awesome sell-out event filled with fun experience by your guest. You can also get to know your guest and come up with innovative ways to entertain them at your event and keep them comfortable.