A peer-to-peer fundraising campaign brings about more donation, stronger relationship built and more beneficial factors that will yield positive result. If you are new to it and can’t figure out where to start, we can help you get a steady balance and ease down your anxious feelings with these 6 easy tips to help you get a head-start with your first peer-to-peer fundraising campaign.
#1. Set a target
Your main reason for starting this campaign is to raise funds from different individuals. Thus, start with setting a target that includes how far you are willing to go to achieve your goal and the means you will use to get what you want in a certain period of time. With a definite goal, your teammates and those behind you will have your back and work with you towards achieving it. Get to know how much you need to raise and the cost that should cover your event, don’t put your eggs in one basket by relying on just one person. Set a timeline on the amount you’ll need by the end of a specific period of time.
#2. Create an enticing story
Your story is one thing; the people that are willing to listen to you is another. How well can you enthral them with your plans, characters and ideas? Depending on how well you tell your story, they will be interested and may want to be a part of your plot and do something to cause a change with you. Think about how you can entice them to become engaged with your work and search for supporters that have similar interests with your theme plan. Don’t just settle on one thing at first; explore and find the right story that goes with your campaign ideas.
#3. Generate the campaign
After both steps have been accomplished, gotten your target set and a story to bring aboard people, it’s time to generate your campaign. You could either start online, word-of-mouth, or door to door. Get out there and set a home base where fundraiser, interesting participants and supporters can reach out to you. Constantly be on the outlook for updates and progress, keeping track of how the campaign going.
#4. Make the public aware
One of the best ways you can publicize your campaign and involve a whole lot of people is by going the extra mile and making sure everyone knows what you are up to. Share it and ask others to tell their friends. Let it be going around; email your contact list about it, update them daily and remind them of the campaign. Create a social media platform to promote the campaign and reach out to more audience; send press releases to media outlets, connect with potential partners and individuals. Encourage them to spread the campaign and inform their friends, family and colleagues. The more the merrier.
#5. Be appreciative towards your accomplices
Gratitude is the key to creating a mutual relationship and help keep friends close and at bay. For those helping you in your campaign, be it donators or participants, show them how much you appreciate their effort and donations. Send emails to express how thankful you are for their contribution and the helping hand they gave when you needed it; you could possibly send them handwritten thank you cards. It goes a long way especially in the event you might need their help later on.
#6. Keep in touch
One of the added advantages and major benefits when organising a peer-to-peer fundraising campaign goes beyond the funds you acquire from donations and fundraisers. You create for yourself a relationship that will help you in the long run. Do not allow the new relationships to die away. Maintain it, keep in touch with your participants, supporters and various individuals that helped make your campaign a reality. Get to know them; create a group for your other participants to know each other and exchange ideas; get their feedback and comments, whether good or bad. It’s all constructive criticism.
Good luck with your campaign. We are certain it will turn out just fine after you’ve followed these tips we have outlined for you.